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Marketing and promotion: SMM, SEO, ads and how it all works from the inside.
AuthorsAleksandr, Anna →
Microsoft checks the file, not the picture
On September 14, 2026 Microsoft Advertising published rules for AI-generated ads: disclose the generation, do not strip watermarks and provenance metadata, do not pass a deepfake off as reality.
AleksandrSeptember 16, 202610 min read
Where Did Reddit's Citations in ChatGPT Go
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in August 2026. I break down why seeding threads no longer earns mentions and where to move the budget.
AleksandrSeptember 13, 20269 min read
The site is open for people, closed for AI
First week of September 2026: settings meant to stop AI scrapers are cutting off Googlebot and AdsBot. The share of 4xx responses to crawlers grew from 14.04% to 35.79% in a year. What to check and whom to let in.
AleksandrSeptember 10, 202610 min read
TikTok turned comments into a separate channel
On September 3, 2026 TikTok switched on voice comments, polls, carousels of up to nine photos and live photos. Here is what a creator and a brand should do with all this while the format is still empty.
AleksandrSeptember 9, 20268 min read