Every day: what changed in social networks, ads and search, and what to do about it.
Aleksandr DolgopolovAbout the author →
YouTube moved Subscriptions to the top of Home and lets viewers build feeds with a text prompt, Meta makes advertisers responsible for its AI edits from October 30, Google tests new reports in Business Profiles
Daily Marketing NewsGoogle Ads lets advertisers value new customers up to 5x higher, a court orders Meta to pay $25 billion, and Google tests product attributes in Shopping ads
Daily Marketing NewsThe price of a Meta ad impression rose 14%, Google set the Smart Bidding learning period at 7 days, and YouTube creators in 4 countries can now sell AliExpress products
Daily Marketing NewsStarting October 30, ChatGPT Ads rewrites headlines and descriptions by default, Gemini opens a free section for small businesses, and Google tightens financial ad verification in the US and Canada
Daily Marketing NewsGoogle shows ads in AI Mode based on Gmail and Photos, ChatGPT ads got bigger, Demand Gen now lowers costs retroactively for up to 60 days
Daily Marketing NewsStarting November 16, Google Ads no longer requires hashed customer lists, and Meta kept a clause that lets it crawl business websites
Daily Marketing NewsAn Auros survey finds 44% of Americans choose brands that keep AI out of their ads, Kling 4.0 makes 30 seconds of video in 1 pass, and 70% of HubSpot customers plan to spend more on AI.
Daily Marketing NewsTelegram is testing a shared feed of posts from channels, LinkedIn has launched paid consultations right from the profile, and Google Ads can now flag the leads you actually want in lead forms
Daily Marketing NewsGoogle launched a universal shopping cart in Search and Gemini in the US, AI answers in Google now carry more links, and YouTube Music started labeling AI-generated music
Daily Marketing NewsGoogle Ads introduces channel priorities and budget caps, ChatGPT stopped tagging clicks to websites, Ask YouTube is now free in the mobile app in the US
Daily Marketing NewsGemini 4 Argon in AI Mode for Google subscribers, with links to websites. Google is preparing Discover to become an AI concierge. Bing now shows the topics for which AI cites websites.
Daily Marketing NewsGoogle Ads tests creating campaigns from a plain text goal, automatic bidding comes to YouTube reach ads, and Microsoft puts a model in Bing that judges other AI models' answers