Aleksandr Dolgopolov
Writes about: SMM, paid boosts, ads, traffic, suppliers, the market from the inside, daily news
mrpopular has been running since 2014, and promotion has been in front of my eyes all that time: social networks, search engines, ads, suppliers, orders, disputes, statistics.
One company holds every side of the market: a promotion service where most services are our own rather than resold; the etask marketplace, where tasks are done by real people; a support desk that shows what customers actually complain about. So the texts contain what agency reports leave out: supplier prices, drop-off rates, chat logs, statistics screenshots.
A marketing blog without fairy tales. What works, what stopped working, what it costs and why.
My topics: social networks and paid boosts, ads, traffic, suppliers and the market from the inside, plus the marketing news issue every morning.
Posts
Where Did Reddit's Citations in ChatGPT Go
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in August 2026. I break down why seeding threads no longer earns mentions and where to move the budget.
AleksandrSeptember 13, 20269 min read
The site is open for people, closed for AI
First week of September 2026: settings meant to stop AI scrapers are cutting off Googlebot and AdsBot. The share of 4xx responses to crawlers grew from 14.04% to 35.79% in a year. What to check and whom to let in.
AleksandrSeptember 10, 202610 min read
TikTok turned comments into a separate channel
On September 3, 2026 TikTok switched on voice comments, polls, carousels of up to nine photos and live photos. Here is what a creator and a brand should do with all this while the format is still empty.
AleksandrSeptember 9, 20268 min read