Daily Marketing News, September 13, 2026: Snapchat puts product cards in your DMs

Tagged posts used to live in a separate tab nobody visited. Now the tagged account sees an "Add to grid" button under the post, and the post lands in the main grid with a tag icon in the top right corner of the thumbnail. It's a continuation of the collaborative formats line: post co-authors, joint Stories, remixes of public photos. Social Media Today reported it, with context: roughly 50% of time in Instagram goes to Reels, and person to person interaction is what still separates the app from video services. For a brand or creator this is a free shelf: collabs, reviews and customer unboxings land on the profile without reuploading someone else's content and without arguing over video rights. Go through your tags from the past few months and add the 6 best to the grid, leave the rest as is.

In the updated X Chat messenger you can generate a unique 10 digit number, similar to a phone number, and hand it out to people you want to let into your DMs without a mutual follow. Someone who lands on your profile and isn't a mutual follower gets a prompt to enter that number when they try to write. Audio and video calls unlock along with the chat. You can refresh the number at any time, and the old code stops working after that. The screenshot was posted by the @XFreeze account, and the rollout is gradual, per Social Media Today. For marketing this is a temporary contact channel: hand the code to webinar attendees, promo customers or a closed cohort, then reset it after the deadline instead of digging through DMs from everyone else.

The transparency page updated its description: besides the US, contributor signups are open in Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. For now only registration is live: publishing the notes themselves and dropping third party fact checkers is planned once the company considers the product ready. Community Notes launched in the US in January 2025, and in May 2025 Meta reported a 50% drop in moderation mistakes. The same day, Meta's Oversight Board warned about the risks of expansion and asked for a country by country risk assessment first. If you promote products or services into the region, get ready for contested claims in both ads and organic posts to be judged by users rather than a fact checking vendor.

In his words, those tactics "often lead to a site that's either spam, borderline spam, or low quality". The key part of his answer isn't that, though, it's the second half: Google's systems may have "possibly lost faith in your site providing good value to users based on the old pages". Meaning mass generated pages built from a template years ago drag down the rating of the whole domain, not just fail to rank themselves. Search Engine Roundtable reported it. The practical takeaway is simple: before scaling new templated sections, deal with the old ones. Export the page list, find the ones pulling zero impressions for months, and make a call on each group: rewrite by hand, merge into one decent document, or remove. As long as the old pile is live, the new launch works against you.

Per the trade press description, the agent is free, available as a standalone app and as a chatbot inside the company's services, answers conversational queries and helps push a task through to purchase. The announcement sits in Meta's newsroom, but I couldn't open the full primary text, so honestly: advertiser terms, launch countries, limits and how it handles product data aren't confirmed. I'm not going to retell someone else's press release from a headline. What matters is the fact itself: one more intermediary now stands between a person and a brand's storefront, and it decides on its own which product to show in response to a question. Watch for advertiser documentation, that's where you'll see how to get into it.

The item ran in Search Engine Roundtable, only the headline is known, so there are no details: the breakdown by country, device and query type isn't confirmed. The number is still useful for a sense of scale: a voice assistant is a separate entry point to information about your brand, bypassing the usual results page, and the volume there is comparable to search. You can only check this by hand: ask Siri about your company, about your product category and about the nearest store in your niche, and see what it says and where it pulls data from. If the answer names a competitor or an outdated address, start with listings and directories, not with the copy on your site.

The item ran in Search Engine Roundtable, and I couldn't open it in full, so I'm not quoting Google's reasoning or examples, they aren't confirmed. The practice doesn't change either way: average position in reports has finally stopped being a meaningful metric, because results are assembled from blocks, and the same link sits in different spots on screen for different people. Lean on impressions, clicks and the share of queries where the site appears in any block at all. If your client report still opens with "average position 4.7", it's time to rewrite that report.