Daily Marketing News, October 6, 2026: Google Ads will start adding promotions from your site to ads on its own

The numbers came from Gary Illyes, an analyst at Google, at the Search Central Live Deep Dive Europe conference, held from 30 September to 2 October 2026 in Barcelona, and were written down by the agency ROAST. Google finds a new page URL in about 20 hours on average, and indexing itself takes around 1.5 hours. A site migration takes 1 to 3 months, and recovery after a core update, a major algorithm update, takes 3 to 6 months. Core updates roll out over 2 to 4 weeks, spam updates over 1 to 2 days. A page Google already knows gets recrawled roughly every 30 days. Illyes himself noted that he was checking whether the internal numbers on his slides made sense to the audience, so this is a guide, not a promise. For site owners it's the first real reference point: it's too early to judge a text edit on a page before 30 days, and panicking in the first week after a migration makes no sense.

Spam updates are changes to Google's algorithm that push spammy sites down in search results. At the same conference in Barcelona Gary Illyes gave a number: Google filters out 40 billion spam pages every day. According to him, mass-generated content is becoming a bigger problem than link spam, which was the main target for years. Discover, Google's recommendations feed in the mobile app, came up separately: there's more low-quality AI content there, and the new spam filters for it are built on user feedback. The takeaway for anyone building sites: hundreds of AI-generated pages, one per query, are now the shortest way to get penalized. If AI writes your texts, their number shouldn't grow faster than you can edit them.

Search Console is Google's free dashboard for site owners, where you see impressions, clicks and indexing errors. It has never had a dark theme, meaning an interface on a dark background. It was shown by Google senior engineer Ariel Kroszynski. Search Engine Roundtable writes that Google will soon add a dark theme to the dashboard. The ROAST notes are more careful: only a mockup was shown on stage, and there's no working feature yet. Google didn't give a launch date. It has no effect on rankings or traffic. It only matters to people who spend hours a day in the dashboard and are tired of a white screen the night before a report.

It's for advertisers expanding into other countries: until now a copy of a campaign in a new language was built by hand, from ad texts to the keyword list. According to a Search Engine Roundtable roundup and a description by PPC specialist Adriaan Dekker, the tool takes an existing search campaign and creates a localized version of it. It translates ad texts, keywords, targeting and text on images, while landing pages are translated through JavaScript code added to the site. Support for Performance Max, campaigns that distribute impressions across all Google placements on their own, is being added too. Entering a new market will get faster, but machine translation of keywords easily misses how people actually search. Show the keywords and the landing page to a native speaker before launch.

It was found by app researcher Alessandro Paluzzi. In this mode you can't like, comment, send direct messages, follow or watch stories. Judging by the screenshots, it's a concept for Instagram Plus, Instagram's paid subscription. The company told Engadget the mode is "for internal exploration only and is not being tested with external users". So for now it's not a feature, it's an idea on an internal test build. If it does launch, some people will visit a profile and leave without a like, a follow or a story view. For creators this means profile views and real engagement will drift even further apart, and both numbers will need to be tracked separately.

It's the 3 dots menu next to an ad or a regular search result, where a user can see who showed them the ad and why. Sometimes there are 2 buttons side by side instead of 1. Barry Schwartz, editor of Search Engine Roundtable, was able to reproduce the bug for some queries but not all. Google hasn't commented. It doesn't affect impressions or clicks, it's an interface glitch. But if you take screenshots of search results for a client report, it's better to know in advance where the extra 3 dots come from, so you don't have to explain it on a call.