Enter followers, engagement rate, niche and where the audience lives: the math runs in the browser and shows a price range for a feed post, a carousel, a Reel and a Story. Sponsored publications per month turn the rates into a monthly income estimate.
Not sure about your engagement rate? Engagement rate calculator →
Price ranges for a post, carousel, Reel and Story and monthly income.
Topic, platform and tone: two fields are enough for the first run. No account access, no passwords.
Generators and audits work on the server: 10 to 60 seconds, the page shows the progress and the price before the run.
Variants, tables and charts come as cards: each one copies with one click, images download in full size.
Utilities run in your browser: nothing is uploaded, no limits, no sign in.
One run prices a feed post, a carousel, a Reel and a Story: a Reel costs 1.8 to 2.5 times a post, a carousel 1.15 to 1.3 times, a Story 30 to 50 percent of a post.
Engagement below the benchmark for your follower count cuts the price to 60 to 80 percent of the baseline, above the benchmark it raises the price to 120 to 150 percent.
Finance multiplies the base rate by 1.5, business by 1.4, tech by 1.3, entertainment by 0.75, and where the audience lives applies 1, 0.7 or 0.35.
The Instagram money calculator turns account numbers into a rate card. You give follower count, engagement rate, a niche out of 14 options, where the audience lives and how many sponsored publications you run per month, and the page returns a price range for each format plus an estimate of monthly income from brand deals.
It answers the question that shows up before every negotiation: how much to charge for an Instagram post, a Reel or a Story when a brand asks for a number first. The same output serves brands checking whether a quoted Instagram sponsored post price fits the market, and creators who have never sent a rate card.
The starting point is the market baseline checked in September 2026: 10 to 20 dollars per 1,000 followers for a static post from an account with average engagement. Format multipliers sit on top of that figure, so a Reel lands at 1.8 to 2.5 times a post, a carousel at 1.15 to 1.3 times, a Story at 30 to 50 percent of the post price.
Engagement then moves the range. Benchmarks are 2 to 6 percent under 10,000 followers, 1.5 to 4 percent up to 100,000, 1 to 3 percent up to 1,000,000 and 0.6 to 2 percent above that. Below the benchmark the price falls to 60 to 80 percent, above the benchmark it rises to 120 to 150 percent. Niche and audience country close the math, and the number of sponsored publications per month turns the rate into monthly income.
Treat the output as a negotiation window, not a fixed tag: the low end fits a first collaboration or a package deal, the high end fits a Reel in finance or business, where the niche multiplier is 1.5 and 1.4. When a brand names a figure under the range, the engagement rate is the argument to put on the table.
Since Instagram does not pay creators per view, engagement drives the price more than follower count: the same account moves from 60 to 80 percent of the baseline up to 120 to 150 percent once it passes the benchmark for its size. Check the current figure with the engagement rate calculator linked on this page, then run the influencer pricing calculator again after every growth step.
Two numbers: follower count and engagement rate. Add the niche out of 14 options, where most of the audience lives and how many sponsored publications you run per month. If the engagement rate is unknown, the engagement rate calculator is linked on this page.
Seconds. The math runs in the browser, so the price range for a feed post, a carousel, a Reel and a Story updates the moment you change a field. There is no upload, no queue and no waiting for a report by email.
Yes, this calculator is free, needs no sign in and has no run limit. Other tools in the mrpopular catalog work on another model: 1 free run a day after signing in, then a small fee per run from the balance.
The output is a market range, not a fixed quote. Rates were checked in September 2026 and start from 10 to 20 dollars per 1,000 followers for a static post, then get adjusted by engagement, niche and geography with multipliers of 1, 0.7 or 0.35. The final figure is settled in the negotiation.
No, Instagram does not pay per view. Income comes from brand deals, which is why the calculation leans on engagement rate: engagement moves the price between 60 and 150 percent of the baseline, while follower count only sets the starting number.
Check if a name is free on 20 platforms at once.
Keep empty lines in Instagram captions and bios.
ER by followers or by reach, with benchmarks for your account size.
Characters, words, hashtags and emoji with the limits of every platform.
mrpopular sells followers, likes, views and real actions from live people on 30+ platforms. Prices start from a few cents.