Enter followers and the average likes, comments, shares and saves per post: ER by followers appears instantly in the browser. Add average views and you also get ER by reach, plus a verdict against benchmarks for accounts of the same size.
ER percentage, verdict and benchmark table.
Topic, platform and tone: two fields are enough for the first run. No account access, no passwords.
Generators and audits work on the server: 10 to 60 seconds, the page shows the progress and the price before the run.
Variants, tables and charts come as cards: each one copies with one click, images download in full size.
Utilities run in your browser: nothing is uploaded, no limits, no sign in.
ER by followers uses likes, comments, shares and saves against follower count. Give average views and ER by reach is added.
The verdict compares your number with benchmarks for accounts under 10K, 10K to 100K, 100K to 1M and over 1M on the platform you chose.
Nothing is sent to a server: the math happens on your device and the result updates as you type, free without limits.
Engagement rate shows how alive an audience is: not how many people follow you, but how many of them react. This tool turns post averages into one comparable number on Instagram, TikTok, Facebook, X, LinkedIn, YouTube or Telegram, then checks that number against benchmarks for your account size.
It fits anyone who has to answer a question about audience quality: you before buying a placement, a brand checking a creator, a creator preparing a media kit. Two outputs keep the picture honest, because a page with a modest follower count and strong reach is not judged by a single metric.
Pick the platform first, because benchmarks differ between Instagram, TikTok, Facebook, X, LinkedIn, YouTube and Telegram. Then enter follower count and the average likes, comments, shares and saves per post, counted across several recent posts rather than one lucky hit. Average views per post are optional and add the second metric.
Output appears in the browser as you type: ER by followers, ER by reach when views are given, a verdict against the benchmark for your tier, under 10K, 10K to 100K, 100K to 1M or over 1M, and the full benchmark table for the platform you selected. Nothing is sent to a server and the number of calculations is not capped.
Treat the output of the Instagram engagement rate calculator as a baseline, not a sentence on one post: recalculate once a month with fresh averages and read the direction. If ER by followers drops while ER by reach holds, distribution changed and the audience did not. If both fall together, the content is the part to fix.
Comparison only works inside a tier, which is why the verdict uses the benchmark for your size instead of a single global figure. Before you pay for a placement, run the TikTok engagement rate calculator with views filled in, then ask the creator for the same two numbers and compare them against the table for that platform.
Two numbers as a minimum: follower count and average likes per post. Comments, shares and saves make ER by followers more precise, and average views per post add the second metric, ER by reach. Choose the platform before you type, since the benchmark table differs for each one.
The result updates as you type: the math runs in your browser, so there is no page reload and no queue. Filling in the fields takes about a minute once you have your post averages from the platform statistics.
Free without limits: the calculator works in your browser with no cap on how many accounts you check. Paid work is separate from it and lives in the mrpopular catalog of promotion services.
The formula is exact, the inputs decide the accuracy: ER by followers divides likes, comments, shares and saves by follower count, and ER by reach divides the same reactions by views. Average several recent posts instead of one, and the number will match how the account behaves.
Yes, benchmarks are stored per platform, so a TikTok result is compared with TikTok figures and never with Instagram ones. Select the platform, and the verdict is applied inside your size tier with the full benchmark table shown next to the result.
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mrpopular sells followers, likes, views and real actions from live people on 30+ platforms. Prices start from a few cents.