If you want to nab shoppers who already mean business, retail media is your secret handshake. Amazon, Walmart Connect and Instacart put ads where purchase intent is highest—search results, product pages and checkout flows—so your creative isn't fighting for attention, it meets wallets halfway. The real power is first-party shopping signals and linked sales data: clicks translate into cart-level insights you can actually act on.
Each platform plays a different speed and lane. Amazon delivers scale and intent via Sponsored Products, Brands and Display; it's where search relevance and reviews drive conversions. Walmart Connect blends online targeting with in-store sync and curated audience segments—great for national rollouts and promo amplification. Instacart is hyperlocal, ideal for same-day triggers: appearance in the shopping list or cart nudges instant purchase, especially for consumables and fresh goods. Design creative with clear price cues, star ratings and a single CTA: add to cart.
Don't guess—measure. Use ACoS and ROAS for Amazon, conversion lifts from Walmart's dashboards, and Instacart's basket impact reports. Run small incrementality tests: control vs exposed audiences, SKU-level bids, time-of-day boosts for dinner staples. Optimize by margin, not just unit sales—higher-margin products can justify aggressive bids and expanded keywords.
A quick playbook: 1) tidy your product feed, 2) prioritize 5 SKUs (best-sellers + high margin), 3) test search versus display, 4) run a 14-day retargeting window, and 5) scale winners while cutting wasted spend. Treat these channels like your digital endcap: make the product easy to find, irresistible to click, and trivial to buy.
Stop pouring your B2B budget into broad-appeal feeds and praying for a qualified lead. LinkedIn lets you target by company, title and seniority — the exact coordinates of decision-makers — so you can trade impressions for meetings. Begin by sketching five ultra-specific audiences: top accounts, buying committees, similar customers, recent engagers, and strategic partners.
Choose formats that start conversations, not vanity metrics. Conversation Ads and InMail get meetings; Sponsored Content with Lead Gen Forms captures intent without a clunky landing page. Keep copy compact: one concrete benefit, one simple CTA, one social proof line. Use two creative angles per audience — a pragmatic one and a visionary one — and test relentlessly.
Don't let bidding be a mystery. Set a target CPL tied to your sales math, then let LinkedIn optimize while you micro-test bid caps: higher bids on high-value accounts, lower bids for broad interest plays. Track form submissions into CRM, map to pipeline stages, and measure cost per opportunity—not just cost per click.
Shrink costs with smarter retargeting and list work. Upload your CRM list for Matched Audiences, seed lookalikes from best customers, and retarget visitors who consumed intent content (case studies, pricing pages). Combine gated webinars plus LinkedIn nurture ads to warm accounts before a sales outreach — it reduces friction and raises conversion rates.
Run a 30-day pilot: three creatives, two audiences, one objective (leads), Lead Gen Forms + CRM sync. After 30 days, double down on the winning audience and creative, cut the rest, and hand qualified leads to sales within hours. Do this and you'll get B2B on easy mode — more meetings, less markup.
Short video is less about fancy editing and more about attention economics. On TikTok and Snap that means a hook in the first two seconds, a vertical frame that feels native, and a thumb stopping beat. Think less polished commercial, more moment someone wants to watch twice. That is where conversions start.
Make the first frames count. Use a sound that doubles as a memory trigger, captions for sound off, and pacing that mirrors how people scroll. Drop the product quick, then show benefit in context. Overlay a clear visual CTA and end with a micro moment that nudges viewers to tap or swipe.
Pick the right ad type. Use Spark Ads to amplify authentic creator posts, test In Feed and TopView placements on TikTok, and deploy Snap Ads plus AR Lenses and Dynamic Ads on Snap. Creator partnerships reduce creative friction and give you social proof that drives higher intent conversions.
Measure like a scientist. Install both platform pixels, send events for view, add to cart and purchase, and stitch together audiences for retargeting. Track view through metrics and short funnel lifts instead of relying only on last click. If possible use server side events for higher fidelity.
Start with a testing budget, then scale winners fast. Rotate creatives every few days, run A B variants on hooks and CTAs, and favor 6 to 15 second executions. Most importantly, treat short video as a creative lab: the platform rewards novelty, so fresh ideas convert better than polished repeats.
High-intent moments do not live only on Google. Apple Search Ads catches users as they hunt for apps, Reddit surfaces people mid-research in focused communities, and Quora exposes questions that spell purchase intent. Treat each channel like a different search engine and map ad creative to the micro-moment: short demo clips for app shoppers, community-respecting copy for Redditors, and detailed answers for Quora readers; use App Store creative sets and A/B test screenshots.
Start with tight keyword sets and negative lists in Apple Search Ads to reduce waste and boost conversion rates, then go deep on subreddit targeting — native tone, real engagement, no spam. On Quora, bid on question themes and turn high-performing answers into landing page headlines while using conversion windows and cohort analysis. For all three, layer retargeting: someone who viewed a Quora answer is prime for an app install reminder.
Measure differently: app installs and day-7 retention matter for Apple Search Ads, time-on-thread and upvotes matter on Reddit, and click-to-conversion from answers matters on Quora. Use matched landing pages that echo the question or thread language, A/B test hook lines, and keep creative lightweight so you can scale winners fast, and monitor lifetime value by source to allocate budget.
If you want to amplify the audience you snare from Quora and Reddit, pair intent channels with social lift — for example, consider the best Twitter boost platform to turn intent signals into momentum and fill conversion funnels quickly.
Think of Taboola and Outbrain as discovery engines for curious minds, and Streaming DSPs as the big, comfy screens where attention actually sticks. Native buys let you seed stories into editorial flows without feeling like a megaphone in a library, while CTV opens up lean-back environments where brand messages get more time to breathe. Combined, they let you scale reach without spamming feeds.
Keep creativity at the center: craft curiosity-first headlines, use thumb-stopping hero images, and lean on narrative rather than hard sell. For CTV, deliver cinematic bumpers and clean frequency capping so your spots feel like clever cameos instead of relentless trailer spam. Prioritize publisher context and block low-quality placements to protect delivery and perception.
Measure like a scientist and optimize like an artist. Mix viewability, completion rates, and post-click engagement into a single dashboard and run small, rapid creative A/Bs. Use audience layering from your DSP to reach intent segments, then expand with lookalikes on native publishers. Attribution will be messy; favor incremental lift tests over last-touch vanity metrics.
If you want a fast social proof layer to accelerate paid discovery, pair content plays with credibility boosts — for example buy YouTube views today as a supplemental tactic while your native and CTV funnels warm up.
07 November 2025