Anna Siminchenko
Writes about: SEO, Google and Yandex search, indexing, links, content for search, AI answers
Since 2020 I have run SEO at mrpopular: from the first page of the site to 9 language versions. Keywords, structure, texts for search, links, the technical side: everything that decides whether a site gets found.
Trained as a psychologist (Moscow State University, Higher School of Economics), so in search I care not only about algorithms but about people: why someone clicks, why they leave and what they actually wanted to ask.
English-language sources I read the day they come out: changes in search show up there before the retellings.
Posts
Google wants AI-generated text checked by hand
On October 1, 2026 Google rewrote 2 help pages: AI content now needs a manual check, including title, description, structured data and alt text. Here is what I would check first.
AnnaOctober 7, 20268 min read
Google Shopping and AI Mode barely overlap
Only 1.28% of products from the Google Shopping carousel show up in AI Mode for the same query. I break down why, how to calculate the visibility you're missing, and what to change in your feed before November.
AnnaSeptember 30, 20269 min read
Spam in Gemini Notebook lasted 3 days
On 19 September 2026 pages from a Google domain crept into AI Overviews, by 22 September more than 12,000 of them had been found, and on 23 September Google cleaned it all out. I break down the mechanics and the timing.
AnnaSeptember 23, 202610 min read
Google results in Europe: where the clicks went
On 16 and 17 September 2026 organic product carousels in Germany, France, Belgium, Sweden and the Netherlands dropped between 90% and 100%. I break down who took those slots and what to check in Search Console.
AnnaSeptember 21, 202610 min read
Where to get mentions for AI search now that Reddit is out
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in 4 days, between 14 and 17 August 2026. I break down how to build a portfolio of sources and how to count your share of mentions.
AnnaSeptember 17, 202611 min read
Why blogs stopped working and what I do about it
Only 14% of marketers say their blog delivers strong results: the lowest number in 12 years. Time spent per article has dropped to 3 hours 20 minutes. Here is what people are actually paying for in a text.
AnnaSeptember 16, 20269 min read
A Site for the Agent Shopper: Readiness Checklist
On 9 September 2026 OpenAI opened a service for autonomous agents. Going through the documentation to show what your markup, feed and payment flow need so that a program with a cart actually reaches checkout.
AnnaSeptember 16, 202611 min read