Anna Siminchenko
Writes about: SEO, Google and Yandex search, indexing, links, content for search, AI answers
Since 2020 I have run SEO at mrpopular: from the first page of the site to 9 language versions. Keywords, structure, texts for search, links, the technical side: everything that decides whether a site gets found.
Trained as a psychologist (Moscow State University, Higher School of Economics), so in search I care not only about algorithms but about people: why someone clicks, why they leave and what they actually wanted to ask.
English-language sources I read the day they come out: changes in search show up there before the retellings.
Posts
Where to get mentions for AI search now that Reddit is out
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in 4 days, between 14 and 17 August 2026. I break down how to build a portfolio of sources and how to count your share of mentions.
AnnaSeptember 17, 202611 min read
Why blogs stopped working and what I do about it
Only 14% of marketers say their blog delivers strong results: the lowest number in 12 years. Time spent per article has dropped to 3 hours 20 minutes. Here is what people are actually paying for in a text.
AnnaSeptember 16, 20269 min read
A Site for the Agent Shopper: Readiness Checklist
On 9 September 2026 OpenAI opened a service for autonomous agents. Going through the documentation to show what your markup, feed and payment flow need so that a program with a cart actually reaches checkout.
AnnaSeptember 16, 202611 min read