Fill the page address, pick a preset for the placement and the tags for utm_source and utm_medium are set for you. Add campaign, term and content, then copy the final link: values are lowercased and spaces become underscores.
A finished link with UTM tags.
Topic, platform and tone: two fields are enough for the first run. No account access, no passwords.
Generators and audits work on the server: 10 to 60 seconds, the page shows the progress and the price before the run.
Variants, tables and charts come as cards: each one copies with one click, images download in full size.
Utilities run in your browser: nothing is uploaded, no limits, no sign in.
9 presets fill utm_source and utm_medium for Instagram bio, story and post, TikTok bio, Telegram, YouTube, X, Facebook, email and VK.
Values are lowercased and spaces are replaced with underscores, so one campaign does not split into several rows in your reports.
Existing query strings and anchors stay in place: the tags are added to the address you paste, not instead of it.
A UTM builder turns a plain page address into a tagged link that analytics can read. Instead of one line of direct traffic you see which story, which bio link and which newsletter brought the visit. It fits anyone who posts links in social profiles and wants traffic split by placement, campaign and creative.
It is made for links you publish by hand: a bio link that stays for months, a story that lives 24 hours, a post, a video description, a mailing. Fill the address once, pick the placement, copy the result and paste it where the link goes. The tool is free and runs in the browser, so the address stays on the page.
Paste the page address in the first field. Pick a preset for the placement: Instagram bio, story or post, TikTok bio, Telegram post, YouTube description, X post, Facebook post, email newsletter or VK post. The preset fills utm_source and utm_medium, so the two tags that decide the report rows stay consistent from the start.
Then fill what describes the run: utm_campaign for the campaign, utm_term for the keyword or audience, utm_content for the exact creative. Every value is lowercased and spaces are replaced with underscores before it enters the link. Query strings and anchors already in your address are preserved, and the final link is ready to copy.
Keep one naming scheme and reuse it: a campaign URL builder helps only when the same launch carries the same utm_campaign every time. Choose short values without spaces, decide once whether a run is written as spring_sale or sale_spring, and let the lowercasing hold the rest in line. Creatives of one run should differ only in utm_content.
For UTM for Instagram, separate the placements you publish in: the bio link, the story and the post each take their own preset, so the report shows which of the three works. In stories, put the date or the topic into utm_content, because a story lives 24 hours and its traffic is otherwise hard to tell apart later.
The page address you want to promote. Paste it, pick the placement preset and the source and medium tags are filled; campaign, term and content are optional fields you add when you need them. Nothing else is required to get a link.
Seconds. The link is assembled in the browser while you fill the fields, so there is no waiting for a server: paste the address, pick a preset, copy the result. Building the same link for another placement takes one preset change.
This tool is free and runs in the browser, with no daily limit on tagged links. Other tools in the catalog give 1 free run a day after signing in, then a small fee per run from the mrpopular balance. Tagging a link costs nothing.
The parameters come out in the form analytics expects. Values are lowercased and spaces are replaced with underscores, so one campaign does not split into two rows because of a capital letter or a space. Query strings and anchors in your address are kept, so the link opens the same page as before.
Yes, Instagram has three presets: bio, story and post, each with its own source and medium pair. Use the bio preset for the profile link and the story preset for the link in stories, and keep utm_content different for every creative so the report separates them.
ER by followers or by reach, with benchmarks for your account size.
Check if a name is free on 20 platforms at once.
Characters, words, hashtags and emoji with the limits of every platform.
Keep empty lines in Instagram captions and bios.
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