Blog
Marketing and promotion: SMM, SEO, ads and how it all works from the inside.
AuthorsAleksandr, Anna →
Google wants AI-generated text checked by hand
On October 1, 2026 Google rewrote 2 help pages: AI content now needs a manual check, including title, description, structured data and alt text. Here is what I would check first.
AnnaOctober 7, 20268 min read
Google Shopping and AI Mode barely overlap
Only 1.28% of products from the Google Shopping carousel show up in AI Mode for the same query. I break down why, how to calculate the visibility you're missing, and what to change in your feed before November.
AnnaSeptember 30, 20269 min read
Instagram Is Betting on Carousels and Photos Again
Between June and September 2026, Instagram gave carousels per-slide captions, music replacement and bonuses, and moved links in posts into Meta One, starting at $49.99. What to change in your plan.
AleksandrSeptember 29, 202610 min read
Why a comment on LinkedIn now matters more than the post
On 9 August 2026 LinkedIn stopped sorting comments by time: each reader now sees their own thread. I break down how an expert comment became a separate reach channel.
AleksandrSeptember 29, 20268 min read
Spam in Gemini Notebook lasted 3 days
On 19 September 2026 pages from a Google domain crept into AI Overviews, by 22 September more than 12,000 of them had been found, and on 23 September Google cleaned it all out. I break down the mechanics and the timing.
AnnaSeptember 23, 202610 min read
Google results in Europe: where the clicks went
On 16 and 17 September 2026 organic product carousels in Germany, France, Belgium, Sweden and the Netherlands dropped between 90% and 100%. I break down who took those slots and what to check in Search Console.
AnnaSeptember 21, 202610 min read
Where to get mentions for AI search now that Reddit is out
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in 4 days, between 14 and 17 August 2026. I break down how to build a portfolio of sources and how to count your share of mentions.
AnnaSeptember 17, 202611 min read
Why blogs stopped working and what I do about it
Only 14% of marketers say their blog delivers strong results: the lowest number in 12 years. Time spent per article has dropped to 3 hours 20 minutes. Here is what people are actually paying for in a text.
AnnaSeptember 16, 20269 min read
A Site for the Agent Shopper: Readiness Checklist
On 9 September 2026 OpenAI opened a service for autonomous agents. Going through the documentation to show what your markup, feed and payment flow need so that a program with a cart actually reaches checkout.
AnnaSeptember 16, 202611 min read
Microsoft checks the file, not the picture
On September 14, 2026 Microsoft Advertising published rules for AI-generated ads: disclose the generation, do not strip watermarks and provenance metadata, do not pass a deepfake off as reality.
AleksandrSeptember 16, 202610 min read
Where Did Reddit's Citations in ChatGPT Go
Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in August 2026. I break down why seeding threads no longer earns mentions and where to move the budget.
AleksandrSeptember 13, 20269 min read
The site is open for people, closed for AI
First week of September 2026: settings meant to stop AI scrapers are cutting off Googlebot and AdsBot. The share of 4xx responses to crawlers grew from 14.04% to 35.79% in a year. What to check and whom to let in.
AleksandrSeptember 10, 202610 min read