Your headline is not a job title; it is a billboard that decides if a visitor scrolls or leaves. Treat it like a micro-ad: one line that promises an outcome, signals credibility, and invites the right people. Swap vague fluff for clarity: change "Marketing Professional" to "Help B2B founders double demo bookings in 90 days." That single swap turns passive profile traffic into qualified curiosity.
Use a quick formula: Outcome — Who — Proof. Example: Double demo bookings for B2B SaaS • For founders & SDRs • Ex-YC PM. Keep separators simple (pipes or bullets), add a numeric proof or title if you have it, and place your most valuable keyword first. Test length: shorter headlines convert better on mobile. Aim for ~100 characters that make a visitor think, "I need to read more."
Write the About as a mini landing page. Start with a 1–2 sentence hook that expands the headline, follow with 2–3 short proof lines (results, clients, timelines), then list three concrete ways you help people. End with a single, specific call to action: DM 'collab', book a 15‑minute audit, or click to my pinned post. Bold the CTA or put it on its own line so it is the natural next step.
Final polish: scanability wins — short paragraphs, emojis used sparingly, bold where it matters. Swap jargon for outcomes, update quarterly, and ask a friend if your profile makes sense in five seconds. Think of the headline and About as a lead funnel that starts before anyone clicks your content.
The first two lines are the headline for your post — they must scratch an itch. Open with a tiny story, a bold promise, a strange stat, or a quick admission that flips expectations. Keep those lines compact so LinkedIn preview shows them on mobile; when the preview reads like a headline, people stop and read the rest.
Try these micro-formulas as starting points and adapt them to your voice:
For platform specific templates and swipe files, check best Twitter marketing site. Then run a simple A/B: write five openers, post the two highest performing, and iterate based on first comment and connection rate. The aim is to be unmistakable in two lines, not perfect forever.
Comments are your stealth rocket on LinkedIn: free, targeted, and hyper-visible. Piggybacking on bigger creators isn't about cheerleading or shouting a link — it's about slipping into a crowded room with a single, memorable line that reframes the conversation. Aim to be the comment that teaches or provokes curiosity, not the one that repeats the headline.
Practical approach: watch high-engagement posts in your niche and try to land within the first 20 comments. Your opener should be a tight 1–2 sentence nugget — a bold claim, a tiny case study, or a surprising stat — then one brief example and a question that invites replies. Brevity + specificity = traction. If you can add a framework or a micro-action, even better.
Mind the etiquette. Always credit the creator when relevant, disagree constructively if you must, and never lead with self-promo. If people ask for help, move the conversation to DMs or offer to share a template after a quick exchange. When your comment sparks a thread, save the best replies and later expand them into your own post (tag the original creator for context and courtesy).
Scale without being spammy: develop a swipe file of 8–12 comment formulas, rotate them, and measure profile views, connection requests, and DMs as your KPI. Spend 15–30 focused minutes per day, and you'll borrow attention from bigger creators while building genuine relationships — which is the real way to turn a single comment into long-term growth.
Algorithms do not have taste, they have signals. On LinkedIn the clearest signals are dwell time, saves, comments and replays. Carousels trade in swipe time and saves because users linger to read each slide. Native video wins on watch time and rewatches. Plain text posts win on rapid comments when the opening line hooks and the prompt asks for a take.
Decide by goal, not by fear: use carousels to teach a process, short video to tell a story, and text to spark debate. A simple playbook works: lead with the hook, deliver value in the body, close with a specific prompt. For a shortcut to scale distribution consider a reach boost like buy reach to test which format gains momentum before doubling down.
Repurpose ruthlessly. Turn one deep thread into a 6-slide carousel, then record a 60 to 90 second native video that narrates those slides. Caption the video and drop the carousel PDF as an attachment. This creates multiple engagement paths for the same idea and multiplies the algorithmic signals that LinkedIn rewards.
Measure what matters: saves, time spent, comments with opinions and profile visits. Run format A/B tests for two weeks, then pick the winner and scale frequency. Above all, iterate fast: the algorithm favors consistent creators who improve each post. Keep it simple, serve value and the followers will follow.
Fifteen minutes is boringly short until it becomes terrifyingly powerful. Treat this block of time like compound interest for attention: tiny consistent deposits beat sporadic windfalls. The aim is not to go viral every day but to build recognizable cadence — one thoughtful post, comment, or reply that nudges your network forward.
Divide the 15 minutes into tiny, ruthless chunks: 4–5 minutes to consume with intent, 6–7 minutes to create or repurpose, and the last 3 minutes to engage and follow up. Use a simple timer and treat it like a sprint session; constraints force quality and stop perfectionism from creeping in.
If you want to accelerate those early signals without losing authenticity, check this tool: Twitter boosting service. Use it sparingly as a nudge, not a crutch — the real leverage still comes from consistent human interaction.
Track just three metrics so you do not get distracted: impressions, meaningful replies, and new conversations opened. Once a week spend five minutes aggregating those signals and tweak one variable — headline style, posting time, or the CTA — rather than overhauling everything.
Start today: block 15 minutes, set a timer, and execute the tiny list above. Do it five days in a row and then keep going. Consistency compounds, and small, witty, helpful interactions stack into real momentum.
Aleksandr Dolgopolov, 20 December 2025