Stop scrolling: TikTok isn't just entertainment - it's a commerce engine that rewards speed. In a world where attention lasts a thumb-flick, a 6-second hook can flip a casual scroller into a checkout click. The secret is to feel native: raw motion, bold contrast, and an offer that lands immediately.
Start with the 0-2-3 rule: 0-2s = grab attention with motion, contrast, or a provocative line; by 3s show the product or benefit; by 5-6s present the simplest CTA. Use real people, honest reactions, and captions that work with sound off. Think snackable storytelling - offer first, explanation second.
Don't ignore the plumbing: install the TikTok Pixel, fire conversion events, and build custom audiences from video viewers and add-to-carts. Test both interest targeting and lookalikes built from your best customers; optimize for events that matter, not vanity plays. Small technical wins compound fast.
Creative beats targeting here, so iterate quickly. Turn one top-performing organic clip into multiple ad cuts, swap audio, tweak opens, and run simultaneous A/Bs. Use Spark Ads to boost organic stars, employ short loops to increase watch-through, and refresh creatives weekly to avoid ad fatigue.
Measure with candid goals—CTR above feed average, CPAs that let you scale, and ROAS that funds growth. Start with a small daily budget for rapid learning, then pour on spend for proven winners. Do this and TikTok will quietly steal the customers you thought only Big Tech could keep.
If your dream customer signs paychecks and writes purchase orders, LinkedIn is where to stalk—respectfully. Its targeting fields (company, job title, seniority, skills, Groups, and matched audiences) let you reach decision-makers, not browsers. That precision means fewer wasted impressions and a CAC that actually looks like a metric you can afford to brag about.
Don't spray-and-pray: build account-based lists, upload ICP emails for matched audiences, and layer job seniority with company revenue to slice your audience like a sushi chef. Use Lead Gen Forms to capture clean data without friction, Conversation Ads to open two-way threads, and single-CTA Sponsored Content that sends prospects to high-value assets (case study, ROI calculator, bespoke demo).
Measure pipeline, not vanity. Hook up LinkedIn conversion tracking, import offline wins, and map ad touchpoints to deal stages so CAC reflects true customer acquisition economics. Run small, fast A/Bs—creative, headline, and CTA—then double down on combos that convert to opportunities, not just clicks. Short videos (<30s) and one-line social proof headlines punch above their weight.
If Meta and Google are your volume engines, think of LinkedIn as the scalpel: smaller audience, higher intent, cleaner signal. Start with a $5–10/day pilot per account list, track cost-per-opportunity, and reallocate budget where CAC falls below your target LTV multiple. It's how smart B2B teams turn expensive clicks into predictable pipeline.
Amazon DSP lets you target people who aren't just browsing—they're adding to cart, comparing ASINs, and literally choosing your competitors. By tapping Amazon's first-party shopping signals you build audiences around actual purchase intent instead of vague interest. The result: fewer tire-kickers, more impressions in front of buyers who are already in the market.
Measurement is where DSP pulls ahead: use Amazon Attribution and Brand Lift to tie impressions and exposures to downstream sales and awareness lifts. Combine DSP conversion pixels with server-side tracking for reliable post-click and view-through attribution, and bake weekly cohort reports into your workflow so you can see which segments convert and which quietly waste budget.
Set up smart audience layers: start with pixel-based retargeting of recent ASIN viewers, then add in-market audiences and lookalikes built from your highest-value buyers. Test creatives that match intent—comparison cards for mid-funnel shoppers, time-sensitive offers for cart abandoners—and reserve a small CTV/display allocation to extend reach without losing measurability.
When it comes to reporting, be ruthless: define conversion windows, measure ROAS alongside conversion rate and CPA, and use brand-lift studies to justify upper-funnel spend. Don't chase vanity metrics—track downstream customer value (repeat purchases and margin-adjusted revenue) so you know which audiences truly move the business needle.
Quick wins: run a focused 2-week retargeting sprint on high-consideration ASINs, export winners into lookalikes, then scale across Amazon's programmatic supply. Treat the DSP as a conversion engine, not just awareness noise, and you'll start reclaiming shoppers with measurable, high-intent impact.
Think of Reddit as a map of micro-tribes — hobbyists, pros, fandoms — where intent and trust live in the comments. Ads that speak subreddit language get noticed, talked about, and yes, converted. Don't parachute in with generic copy; do homework, mirror the tone, and use community-specific hooks that prove you're not just another brand blasting the feed.
Targeting here is surgical: pick subreddits, interests, keywords, and lookalike audiences to reach people who already care. Mix Promoted Posts for native engagement with Traffic or Conversion campaigns when you want measurable buys. Creative gets you in the door — lead with value (exclusive offers, previews, or a provocative question) and keep the voice honest; Redditors will sniff out fluff and downvote your campaign into oblivion.
Measure more than clicks. Track pixel events, UTM-tagged landing pages, and engagement signals like upvotes and comments as early indicators of fit. Run A/B tests across subreddits — one community may prefer short, punchy CTAs, another wants detailed how-tos — and optimize bids by subreddit-level CPA. Treat tough comments as free focus groups: they often reveal friction you didn't know existed.
Budget smart: start small in 3–5 highly relevant subreddits, learn what converts, then scale winners or sponsor AMAs for credibility. If you get the tone and targeting right, Reddit isn't just a traffic source — it's a conversion engine powered by passionate niche audiences. Match the community, measure relentlessly, and let niche momentum steal customers away from noisy giants.
Quora catches people mid-research, which means the traffic you buy is often closer to a purchase decision than a casual scroll. That intent makes clicks cheaper and visits stickier: aim for long-tail, solution-seeking questions and you'll reach folks actively comparing options rather than passively consuming a feed.
Build campaigns that combine keyword, question and topic targeting, and don't sleep on Promoted Answers — they let you turn genuinely useful content into ad inventory. Install the Quora pixel on conversion pages so you can optimize for outcomes, then create an initial funnel that starts broad at the topic level and tightens into specific high-converting questions you identify as “golden queries.”
For creative, be the helpful expert: lead with a tiny hook, deliver a neat, practical micro-answer, then a crisp CTA that completes curiosity — think “See the checklist,” “Get the quick example,” or “Download the template.” Slip a short stat or micro-testimonial into the body for credibility, and treat each promoted answer like a living asset you A/B test for length, tone and CTA.
Track assisted conversions and retarget people who landed on intent-heavy questions with follow-ups or limited offers. When something works, clone the answer into adjacent topics, nudge bids upward slowly, and funnel winners into email or remarketing stacks. Quora won't replace every channel, but as a tactical hunting ground for research-ready buyers it reliably steals high-quality traffic from the usual giants.
01 November 2025