Not long after social media promoters got ecstatic about the latest Stories news, Instagram developers introduced another great tool for them. While they are still figuring it out, they obviously already understand its potential. Indeed, more recently we’ve been reading many articles regarding the use of “stories” as unique advertising presentations, and... in the summer of 2018, Instagram executives shocked everyone with the launch of IGTV. Imagine, a young eagle, shifting its paws, finally decided to jump from a cliff to soar to the farthest heights, and suddenly it got a couple more wings. It is perplexed. A careful joy from feeling new perspectives.
While most reserved Instagram promoters are still deciding between only two advertising tools, the rest have already started loading viral videos onto their channels. Not without reason thinking that preliminary Instagram TV promotion services are necessary.
IGTV (Instagram TV) is an add-on platform optimized for watching and sharing long videos in portrait mode. The latter property is especially controversial since most viewers are not very fond of it. You can get the grasp of how bad it is by watching numerous videos with curses against these “vertical cameramen”. However, the developers do not seem to be bothered by this at all. They are confidently moving towards their goal: to challenge YouTube in the mobile segment of the viewing audience.
Instagram’s generals strategy has a fairly solid foundation, as the number of viewers watching video content on phones is growing rapidly. But most experts are still bothered about why the developers refused to use such a cool feature as using the app in landscape mode. There were even jokes on this subject, like “they made it specifically so you could see the whole body of a girl when taking a selfie”, etc. It is no secret that using IGTV promotion services will certainly not be very different from promoting an Instagram account, and using the most exciting parts of the female body is still a part of the strategy here.
IGTV’s similarity to traditional television is its another characteristic feature. You do not need to select a video clip and press “play”. A video will play automatically as soon as you select the tab you are interested in.
Next we will provide you with statistical information on IGTV in order to help those interested in advertising and using promotion services to understand its capabilities and limitations.
Format: vertical orientation 9:16
Video file format: mp4
Possible video duration: up to 10 minutes for all users, up to 60 minutes (the last figure is only for verified accounts or those who use promotion services)
Maximum file size: 650 MB for a video up to 10 minutes, 3.6 GB for a 60 minute one
Minimum FPS: 30 frames per second, maximum: 60 fps
Minimum vertical resolution: 720 pixels
IGTV app tabs:
Considering the information above, you can already guess that IGTV promotion services are a continuation of promoting the account itself. However, there are still some things to consider here. Let's start with the first menu item:
It is not yet clear whether the principles of the IGTV ranking algorithm for promotion services differ and how a video ends up in the recommendations. However, given that there are restrictions on the video file size for accounts not using promotion services, we can assume that in this section, the priority is still given to the number of followers, views, likes, and any form of user feedback. Thus, we can most likely assume that IGTV promotion is not something you can do yourself, and it is part of your whole account popularization. Although as it often happens, one thing leads to another, and vice versa. For example, if your account is popular, then you don’t really need to use IGTV promotion services. In turn, if you make great viral content and share it through IGTV, you won’t have to wait long for new followers to come.
Videos of accounts you follow. Everything is simple here. However, to assess the IGTV promotion capabilities in this section, we will look not from the follower’s perspective, but from the content creator’s point. A video is watched by its followers. This is why increasing their number still remains the primary task of promotion.