Yelp was created in 2004. Back then, it displayed offers from companies that worked only in San Francisco. Today, you can find almost any service in 111 countries of the world. 92 million people use Yelp every month, and these are only those who access the site from mobile devices.
According to statistics, before going to a cafe or any other public service providing place, more than 45% of customers read reviews about them on this resource. Restaurants amass the largest number of consumer reviews: 18%, followed by boutiques: 16%, then beauty salons and gyms: 11%, then various clinics: 8%, while carsharing and car dealerships receive the least feedback: only 6%. But in any case, the opinions of other buyers are extremely important to potential customers. If they are not there or they are negative, most customers will use the services of their competitors.
The impact of reviews on businesses is the same as everywhere else. When they are positive and there are many of them, the company will be extremely successful and have a lot of sales.
If we talk about the features of Yelp, here you can not only write texts with your opinion about a business, but also add photos, as well as ratings to it. Most often, these opinions are written in English, but there are also reviews in other languages. It depends on the location of a company, because it can be situated in one of 111 countries. This is why this service is international and can help businesses all over the world.
A lot of Yelp reviews promote a company to the TOP of the search results. Even if the rating is half or one star lower than others with less reviews, your business will still be in first place beating the competition.
Research has shown that 97% of potential customers turn into the real ones after reading Yelp reviews of a business. Most of them ordered services, booked tables or purchased goods immediately after reading these opinions. It is clear that they were positive since it would be weird to see negative reactions from previous customers and still place an order with this company.
As we said earlier, the more reviews there are, the higher a company in the Yelp search is. And since people rarely scroll the page too far looking for a service or product, being at the very top of the site means getting most of the traffic. This guarantees sales growth and profitability of your business.
Statistics show that 91 percent of consumers trust online reviews, including Yelp. Such opinions are comparable in terms of trust level with personal recommendations from friends or relatives.
36% of the site's users are between the ages of 35 and 54, and another 33% are over 55. Both categories are adults and people capable of paying. It is especially worth considering the audience from the USA and European countries with a high level of income and retirement savings. By capturing the attention of these consumers, you can convert them into real customers and reap great benefits from this.
Each business on Yelp has its own card. People leave reviews there. These are often several paragraphs of unique text accompanied by the author's photos. Such content is highly valued by search engines, which are happy to index it and reward the business’ page with an increase in positions in their search results.
To buy or not to buy? The question answers itself after a person sees how popular a business is on the Internet and how many people recommend it. A large amount of reviews contributes to the promotion of a company online. Even if the first reviews are fake, over time there will be reviews from real customers.
You can buy real reviews on the MRPOPULAR service. Opinions can be either positive (4 or 5 stars) or negative (from one to three).
In order to make a purchase, you must specify a link to the business' page on Yelp, indicate the needed amount of reviews, but not less than 10, and compose a task in free form. Or you can insert your own texts in the task field, if you have them. The service is started within 24 hours.